Remember: when you walk into a DIY store to buy a drill, you don’t want the drill. Your end goal is to make a hole and, in order to achieve this, you have to buy the drill.

Anonymous
About This Quote

This quote is a reminder that we should not be concerned about the tools we have to use, but instead focus on our goal. It is the ultimate example of taking the time to think about what you want and what you need. In this case, you don’t need a drill, but you want one. In order to obtain your goal, you have to buy a drill.

Source: Selling With Ease: The Four Step Sales Cycle Found In Every Successful Business Transaction

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